Vision Health Sales Force Optimization
Vision health sales forces are different. They share characteristics of both pharmaceutical sales forces and consumer-packaged-goods sales forces. In many global markets the vision health sales reps are calling on eye-care professionals, in the hope of securing their recommendation. Studies have shown that the ECP’s recommendation is the single most import factor to influence a customer’s choice. This is similar to the selling activity of a pharmaceutical sales reps. But Vision Health team also need to be aware of the consumer’s influence. This is closer to the activities of a consumer-packaged-goods rep.
When optimizing a Vision Health sales force these differences, and the local market structure, must be well understood when designing the project. Cozmix has the experience to partner with you and navigate these issues to deliver your business objectives.