Sales Force Optimization vs. Sales Force Effectiveness

We define Sales Force Effectiveness (“SFE”) as any initiative that makes the sales force better at selling. Some examples of SFE initiatives are:

  • Training
  • First-Line-Manager Coaching
  • CRM / ETMS
  • iPad Detailing
  • Dashboards & KPIs
  • Sample management

In contrast we define Sales Force Optimization (“SFO”) as any initiatives that improves the deployment of the sales force. Some example of SFO are:

  • Customer Segmentation
  • Brand Resource Allocation
  • Structure of the Sales Forces
  • Sales Force Sizing
  • Sales Territory Design

Cozmix provides SFO products and services.We don’t get involved with SFE products and services.

Call Cozmix to get a demonstration of how you can improve the deployment of your sales force.

One-On-One Discussion

If you would like to discuss your sales force optimization business objectives then enter your details, as well as a preferred time to talk, and we will set up a web session.

Note: Your details will be used solely for the purpose of responding to your request. They will not be added to any email lists.

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