Sales Force Resource Optimization
How you allocate the sales force’s time across customers and brands has a larger impact on sales and contribution growth than changing the sales force size. That is our conclusion, based on thirty years of sales force strategy projects. And it hold up in 80% of cases.
Companies that are taking this seriously are the ones that are maximizing the return on their sales force without adding additional cost to the business.
Contact Cozmix for a demonstration of how you can optimize the allocation of your sales force’s selling time.