Farm Animal Health Sales Force Optimization
The farm animal health business (“FAB”) is completely different to the companion animal health business (“CAB”). Fundamentally CAB is about taking care of an extended member of the family, whereas FAB is business-to-business selling. This needs to be well understood when carrying out sales force optimization work.
Cozmix knows the farm animal health business well, having worked across all the major species: cattle, dairy (which is the same species as cattle but a different business), swine, and poultry. We understand the complexities and changing global FAB markets and have developed proven integrated solutions that provide clarity to critical FAB business issues.
Contact us for a no-obligation discussion about your business objectives