Farm Animal Health Sales Force Optimization

The farm animal health business (“FAB”) is completely different to the companion animal health business (“CAB”). Fundamentally CAB is about taking care of an extended member of the family, whereas FAB is business-to-business selling. This needs to be well understood when carrying out sales force optimization work.

Cozmix knows the farm animal health business well, having worked across all the major species: cattle, dairy (which is the same species as cattle but a different business), swine, and poultry. We understand the complexities and changing global FAB markets and have developed proven integrated solutions that provide clarity to critical FAB business issues.

Contact us for a no-obligation discussion about your business objectives

Food Animal Health Sales Force Optimization

Farm Animal Health Sales Force Optimization Solutions

Sales Force Design

Take an integrated approach to designing your sales force – ensure you have the right size, structure, and resource allocation to meet the needs of your brands and customers.

Customer Segmentation

Develop customer segments that will enable your sales force to focus their selling effort where it will have the most impact

Sales Territory Design

Create sales territories that are balanced and aligned to the future vision of the company

Resource Optimization

Target the right customers, with the right brands, at the right frequency to maximize the long-term profits of the business

Animal Health Sales Force Size

Leverage a robust process to determine the rational size for your sales force (don’t guess!)

Merger Integration

Bring two or more sales teams together and ensure the combined business is sized, structured and the resources allocated to maximize the profits on the new business

Launch Planning

Maximize the likelihood of your next big launch being a success. Ensure it has the right level of resource without detrimentally impacting the rests of the portfolio

Response Analytics

Leverage the latest modelling techniques to understand the cause-and-effect relationships that are impacting your business

Pharmaceutical Sales Force Optimization Experience

Global Reach

Cozmix has successfully completed pharmaceutical Sales Force Optimization projects for farm animal companies in North America, South America, Europe, Africa, Asia, and Australia.

One-On-One Discussion

If you would like to discuss your sales force optimization business objectives then enter your details, as well as a preferred time to talk, and we will set up a web session.

Note: Your details will be used solely for the purpose of responding to your request. They will not be added to any email lists.

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