Cozmix and Stonehaven Consulting merge to become a global life-sciences consultancy group

  • Combination creates an international leader in life science consulting, focused on commercial strategy and commercial resource allocation
  • The new company will be managed by four Partners, Juerg Baggenstoss, Ralph Heuser, Matthias Hofer & Steve Maughan, with George Gunn appointed Chairman
  • Clients benefit from broadened service & technology offering, additional expertise, and expanded global presence with offices in the USA and in Europe

Frauenfeld, Switzerland, and Heathrow, Florida, USA, 6 December 2022 – Stonehaven Consulting AG and Cozmix Inc., today announced their merger to form SC Group, creating a life sciences consultancy focused on organic and inorganic growth strategies, commercial resource allocation including sales force optimization and territory alignment, and a range of other specialist services.

Stonehaven Consulting’s heritage in commercial strategy complements Cozmix’s focus on commercial resource allocation. The combination of these areas of expertise will cover the entire commercial value chain, from strategic concept to commercial execution, to the benefit of our clients.

Together, Stonehaven and Cozmix will have a significantly enhanced global footprint, with office locations and legal entities in the US, UK, and Switzerland servicing a wider range of key markets. SC Group’s management consists of four experienced Partners, including Juerg Baggenstoss, Ralph Heuser, Matthias Hofer and Steve Maughan, under the Chairmanship of George Gunn.

The new company will offer a wide range of commercial consultancy services for life science companies, from strategy development through to implementation and best-in-class commercial execution. It combines Stonehaven Consulting’s strength in animal health and human MedTech corporate and commercial strategy, as well as transaction advisory services, with Cozmix’s commercial resource optimization platform and software. These help clients to accurately determine the optimal size, structure, and intentional deployment of their commercial resources.

Cozmix’s unique software suite, AlignMix, enables customers to balance workloads across sales territories and analyze customer potential in a fast and easy-to-use format for major countries worldwide.

“The creation of SC Group brings major opportunities for our clients to grow their business through intentional resource allocation driven by fact-based, rational decision making. Combining Stonehaven’s expertise in strategy and data analytics with Cozmix’s commercial and territorial optimization skills allow us to support our clients with an unrivalled understanding of the commercial value drivers in global life-sciences,” said Steve Maughan, SC Group Partner, and previously President and Founder of Cozmix.

“SC Group is built on a vision of enabling and accelerating growth through better data, the right strategy and optimized commercial resource allocation for life sciences,” said George Gunn, Chairman of SC Group and previously founder and partner of Stonehaven Consulting. “With an overriding commitment to our customers’ success, we’re confident our existing and future clients will benefit greatly from this unique combination of talent and expertise in one of the world’s most important industries.”



For more information, please contact:

Beatrix Benz at or +41 79 256 77 73

About Stonehaven Consulting

Stonehaven Consulting AG is a global consultancy firm that serves innovative life sciences companies at various phases of development and commercialization. The company was founded in 2015 by George Gunn, former CEO of Novartis Consumer Health, and is based in Switzerland and in the UK. A team of highly qualified and experienced individuals use their know-how and network to help companies set and exceed their strategic goals. For more information please visit:

About Cozmix

Cozmix Inc., based in Heathrow, Florida, USA was founded in 2005 and is a highly specialized commercial and territory optimization consulting company serving life-science industry clients worldwide. It supports its clients in all aspects of customer segmentation, launch planning and optimized sales force size, structure and commercial resource allocation for portfolios and customers. For more information about Cozmix, please visit: and

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