Consumer Health Sales Force Optimization
Consumer health sales forces are different. They share characteristics of both pharmaceutical sales forces and consumer-packaged-goods sales forces. In many global markets the consumer health sales reps are calling on physicians, in the hope of securing their recommendation. This is similar to the selling activity of a pharmaceutical sales reps. But Consumer Health teams also call on pharmacies, where they will speak with the pharmacist and also ensure the brands are well placed on the shelves. This is closer to the activities of a consumer-packaged-goods rep.
When optimizing a Consumer Health sales force these differences, and the local market structure, must be well understood when designing the project. Cozmix has the experience to partner with you and navigate these issues to deliver your business objectives.